SadAge
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I want more than anything to tell you this isn’t exactly how marketing people think.
But then, we all want things don’t we?
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How Social Media Will Make You Fall in Love with Brands “Social innovators such as Whole Foods Market, Comcast and Jet Blue are imagining a future in which they not only thoughtfully respond to your tweets and posts in real-time, but their responses are also increasingly targeted and proactive. They want to know you, they want you to knowthat they know you, and they want you to know that they care.
For example, my casual tweet about poor cable service – addressed to no one in particular – might someday generate an immediate response from Comcast, because Comcast knows I’ve had previous issues with my cable box, they’re concerned and they’re keeping an eye on me. Isn’t that what friends do?”
In a different universe, companies would accomplish this by just providing good products and services in the first place.
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McSweeney’s Internet Tendency: I’m a Social Media Community Manager! As I look back on a life filled with regret and self-depreciation, the overwhelming burden of my daily tasks seem too much to bear. Thoughts of suicide bring relief; the relief that maybe one day I won’t wake up and immediately check Pinterest for new followers—the relief that there exists a world beyond Twitter; a world with people and flowers and sunlight and trees.
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Nielsen and Twitter Establish Social TV Rating oooh, nice in theory at least: RT @mattrhodes: Nielsen and Twitter establish definitive ‘Nielsen Twitter TV Rating’
So the same system that told us Arrested Development and The Wire sucked and that Two and Half Men was great can now rate our Tweets! I don’t see how this could lead any one astray!
At all!
