I had to triple check to make sure this wasn’t an Onion article.
Sadly, it’s not.
(via How to Calculate the Value of a Like - Dan Zarrella - Harvard Business Review)
Through agency Crispin Porter + Bogusky, the Kraft-owned condiment is launching a Facebook campaign in which only fans who are identified as having “good taste” can “like” it on the social network.
I have a feeling this is TOTALLY going to work.
If there is anything, literally ANYTHING, that is a signifier of “good taste” in our culture, it’s the approval of commodity product’s Facebook page.