SadAge
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How Social Media Will Make You Fall in Love with Brands “Social innovators such as Whole Foods Market, Comcast and Jet Blue are imagining a future in which they not only thoughtfully respond to your tweets and posts in real-time, but their responses are also increasingly targeted and proactive. They want to know you, they want you to knowthat they know you, and they want you to know that they care.
For example, my casual tweet about poor cable service – addressed to no one in particular – might someday generate an immediate response from Comcast, because Comcast knows I’ve had previous issues with my cable box, they’re concerned and they’re keeping an eye on me. Isn’t that what friends do?”
In a different universe, companies would accomplish this by just providing good products and services in the first place.
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I had to triple check to make sure this wasn’t an Onion article.
Sadly, it’s not.
(via How to Calculate the Value of a Like - Dan Zarrella - Harvard Business Review)
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Goodbye "Campaign," Hello Publishing: The Moment Studio Creates Brand Content Built To Share Traditional advertising campaigns can take a long time to produce, making it difficult to keep up with the lightning-fast pace of pop culture. But with “real time” brand content production, marketers can jump on timely trends in order to drive fan engagement.
Remember in 2009 when everyone was a “social media consultant”, and getting paid, and then after a little while everyone hated them because we all realized they had no idea what the hell they were doing?
Check back here in 2014 to see how much we hate these people.
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What it Takes to Publish a Brand’s Tweet
Here’s the creepiest info graphic you will ever see about the agency business - illustrating the typical process that tweets, status updates and other brand things that work their way through the agency system - human centipede style.
Because tweets are better when they’ve passed through five other people.
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Dark Social - AKA: Did You Know People Talk to Each Other!?
Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atlantic
You know how sometimes people say something like “I’m totally not racist, but…” and they proceed to say something incredibly racist?
Well -
I’m totally NOT an asshole, but…This is the second time today I’ve seen this article posted and I can’t for the life of me figure out why.
The first part of the article seems to be the author realizing - for what appears to be the first time - that sometimes people talk to each other in ways other than social media(!). That people EMAIL links to each other. And that sometimes, sometimes, those emails are NOT campaign tagged for analytics. What!?
That’s right. It turns out that human beings actually communicated with each other before there was Facebook. And moreover, THEY STILL DO. And sometimes, actually like 60% of the time (he has data you guys), people do things that aren’t part of your “social media KPI tracking system”.
It’s really true.
This is exactly why I only use Google tagged bit.ly links in all my written correspondence - because if I didn’t…
…then literally nothing would be different at all.
Any way, if you end up reading this article and enjoying it, I’d like you direct you to my new book: The Dark Vocal Social Media Revolution: Did You Know People Talk To Each Other? Like With Their Mouths.
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Little Bird Something we are trying out today…
Little Bird asks: “Are you in the right conversations with the people that matter most?”
If I’m being honest I can’t really say I’ve thought about it. I mean, I mostly talk to my friends and my family, and I feel like they matter. But do they matter most? That’s a tough one.
Stupidly, I don’t know my dad’s Klout rank. And I have no idea how many followers my wife has either. I wonder how many Likes my brother’s Facebook page has.
Assuming he even has Likes.
Thinking about it now, occurs to me now I don’t really know these people at all. Jesus, for all I know, they’re not even “influencers”.
What if I’m wasting my life having conversations with people who aren’t helping me to maximize my potential in the social space?
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How to Develop Your Digital Strategy 1) This is a real article
2) The answer is not: be a fucking human.Exciting!
