Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atlantic
You know how sometimes people say something like “I’m totally not racist, but…” and they proceed to say something incredibly racist?
I’m totally NOT an asshole, but…This is the second time today I’ve seen this article posted and I can’t for the life of me figure out why.
The first part of the article seems to be the author realizing - for what appears to be the first time - that sometimes people talk to each other in ways other than social media(!). That people EMAIL links to each other. And that sometimes, sometimes, those emails are NOT campaign tagged for analytics. What!?
That’s right. It turns out that human beings actually communicated with each other before there was Facebook. And moreover, THEY STILL DO. And sometimes, actually like 60% of the time (he has data you guys), people do things that aren’t part of your “social media KPI tracking system”.
It’s really true.
This is exactly why I only use Google tagged bit.ly links in all my written correspondence - because if I didn’t…
…then literally nothing would be different at all.
Any way, if you end up reading this article and enjoying it, I’d like you direct you to my new book: The Dark Vocal Social Media Revolution: Did You Know People Talk To Each Other? Like With Their Mouths.