Publishers maximize content marketing awareness metrics at executive roundtable
To understand the fall of new publishing, you have to understand the cognitive dissonance of running a paper in the era of the multi-national conglomerate. Put succinctly:
1. Journalism is public speech, the lifeblood of democracy and a healthy political arena.
2. Journalism is intellectual property, worthy of severe punishments for stealing.
3. Journalism is content, a fungible commodity.
It’s hard to coherently explain the value of your product to a person facing a sign-up page while also holding all three of these in your head simultaneously.
(via boing boing)