SadAge

Publishers maximize content marketing awareness metrics at executive roundtable

To understand the fall of new publishing, you have to understand the cognitive dissonance of running a paper in the era of the multi-national conglomerate. Put succinctly:

1. Journalism is public speech, the lifeblood of democracy and a healthy political arena.

2. Journalism is intellectual property, worthy of severe punishments for stealing.

3. Journalism is content, a fungible commodity.

It’s hard to coherently explain the value of your product to a person facing a sign-up page while also holding all three of these in your head simultaneously.

(via boing boing)